Sam Lichtman, CFP®
The big banks didn’t care about me until I had money.
The year I turned 18, I wanted to buy into a business idea - and a “financial advisor” told me it was a good idea to take a credit card to borrow $700 to buy into this business model.
Then, a year later, riddled with anxiety about $1k in credit card debt at 19 while working at Sportchek, I asked them if there was a product I could have that would cancel my credit card and pay less interest.
The “financial advisor” laughed. No joke. They told me there was nothing I could do, and I was stuck paying 19% interest on what was a ton of money for me at the time.
So, I did what most people do. I started a career in finance. No really. I did that. I got a job as a teller at a credit union with one goal. Learn the financial system so I would never be in this situation again, and so I could help others never be in this situation. In 2016, I joined one of Canada's largest publicly traded mutual fund companies and quickly grew a successful business.
However, I was restricted with the products I could use, and I didn’t believe that expensive mutual funds were the best investment options for my clients.
In 2020, I went independent to provide clients with better and more sophisticated investment options at a much lower cost, alongside financial advice and planning that has received national recognition and awards from Wealth Professional Magazine and features in nearly all the major Canadian media outlets.
Financial planning is so much more than product advice. All the big banks and institutions focus on their product. We created an opportunity for millennials to work with a firm run by millennials, focused on planning first and using products as part of the plan's implementation.
Here’s the reality. The big institutions don’t care about you unless there is a potential sales target you can help them hit.
That needs to change. That will change. We are on a mission more significant than ourselves.
It’s time to change the conversation.
Our Team
Ready to meet your financial needs
Jordan Lynnes B.ed
Jordan Lynnes, an educator, life insurance agent, and investment enthusiast, brings more to the table than just numbers.
Jordan Lynnes, a former educator turned life insurance specialist, and emerging investment enthusiast, brings more to the table than just numbers. With culinary wizardry that matches his financial acumen, he's equally fervent about cooking as he is about safeguarding generational wealth. Committed to perpetual learning, Jordan's straightforward mission is clear: to assist you in shielding and expanding your financial heritage.
Guillaume Girard, CFA, CMT
I help you build wealth through efficient portfolio construction tailored to fund your life goals based on your values. It is an honour and privilege to guide you through the complexity of financial planning and investments.
I help you build wealth through efficient portfolio construction tailored to fund your life goals based on your values. It is an honour and privilege to guide you through the complexity of financial planning and investments.
I grew up in Quebec, Canada. After living in Montreal, Toronto, Vancouver, and Singapore, I have permanently relocated to Victoria, BC, with my fiancé so that I can be close to family, pursue a career in wealth management, and live an active lifestyle.
I earned my Bachelor of Commerce at the University of Victoria’s Gustavson School of Business. After graduation, I pursued a career on Bay Street, working for a prominent financial market data provider. I served a diverse clientele, including institutions such as pension funds, mutual funds, hedge funds, family offices, public corporations, brokerage firms, and the Bank of Canada.
With qualifications such as the Chartered Financial Analyst (CFA) designation and completion of the Certified Financial Planner (CFP) program, you can trust that I adhere to the most strict code of ethics in the investment industry. I have high ethical standards and integrity. I prioritize your interests above all else, and my recommendations are objective, unbiased, transparent, and aligned with your financial goals.
I enjoy travelling and have visited 26+ countries. I also enjoy reading and learning about history, art, culture, philosophy, languages, and cuisines. I value health immensely and practice various sports and activities, such as cross-training, backcountry hiking and camping, ice hockey, snowboarding, and golf. I am also passionate about nutrition, conditioning, and mindset.
Fun fact: I have done a CrossFit class in 20+ countries!
If you are ready to work with an advisor who works in your best interest, not the banks’, get in touch today. I look forward to working with you!
Fardad Baig MPH
Fardad, an LLQP-licensed professional and licensed mortgage broker, specializes in empowering newcomers to Canada and first-time homebuyers on their path to financial success.
Fardad, an HLLQP-licensed professional and licensed mortgage broker, specializes in empowering newcomers to Canada and first-time homebuyers on their path to financial success. As a recent immigrant himself, Fardad is passionate about equipping others with the knowledge of available financial tools and strategies for long-term prosperity in Canada. Complementing his professional services, Fardad actively shares valuable insights on financial literacy through engaging content creation. Find his helpful tips and advice on Instagram and TikTok via @fardad.baig. Fardad holds a graduate degree in public health from the University of Massachusetts, Amherst, as a Fulbright Scholar. His dedication to helping others navigate the financial landscape stems from his personal journey and commitment to empowering individuals within the immigrant community.
Our Mortgage Partner
Equipped to meet your mortgage needs with tailored advice and efficient processes to save you money.
Matthew Shantz
Matthew Shantz is a Mortgage Broker and Team Leader with Dominion Lending Centres FC Funding. He brings over 15 years of experience in mortgages, having worked with both the Mortgage Lenders and as a Mortgage Broker.
Matthew Shantz is a Mortgage Broker and Team Leader with Dominion Lending Centres FC Funding. He brings over 15 years of experience in mortgages, having worked with both the Mortgage Lenders and as a Mortgage Broker. He Currently leads a team of brokers and agents who are dedicated to providing the best solutions, products and services for their clients. Highly focused on financial education and literacy, Matthew is often found participating in small group trainings, hosting educational seminars, or making guest appearances on podcasts or webinars.
Residential and Commercial Financing solutions are available, whether you are looking to Purchase or Refinance a property. His team has access to 142+ Lenders and can provide solutions for Prime/Bank Mortgages, Alternative and Private Mortgages. Whether you are purchasing your first home, renewing your existing mortgage, refinancing to consolidate debts or access your equity, or building an investment portfolio, Matthew and his team are happy to support you no matter where you are on your journey.
Feel free to connect with Matthew for a free Mortgage Consultation and make sure that your mortgage is working for you!
Independently Owned and Operated, Dominion Lending Centres FC Funding. FSRA #10671
Our Tax Partner
Ready to assist business owners through advice on corporate structure, estate planning and helping you pay less tax.
Trevor Parry
TRP Strategy Group
Trevor Parry has an encyclopedic knowledge of tax and an unmatched determination that you will pay less of it.
Trevor Parry has an encyclopedic knowledge of tax and an unmatched determination that you will pay less of it.
“I believe that what comes from the sweat of your brow should be yours. Other than in time of war, the state taking more than 50% of what you make is morally indefensible. I am not opposed to government having an important role in peoples’ lives, but it has gone too far. Leviathan – the overreaching mega-state – must be stopped, and the best way to do that is to starve it.”
Trevor grew up in Scarborough, Ontario, in a single-parent family. He believes in the boot strap theory of society: no one is going to do it for you, so you’d better do it yourself.
Trevor became a top student and lawyer, earning four degrees along the way – including a Master of Arts in History and a Master of Laws in Tax Law. He is widely published, writing on a broad array of financial planning and tax subjects. He is also a dynamic public speaker, bringing his passion for entrepreneurialism and freedom to every appearance. Trevor is also a Bencher of the Law Society of Ontario and a member of the Conference for Advanced Life Underwriting (CALU), the Canadian Tax Foundation, Hamilton Law Association, the Canadian Association of Farm Advisors (CAFA), the Royal Canadian Military Institute, the Albany Club and the Nectar Wine Society.
“We celebrate mediocrity and punish endeavour in this country. I celebrate exceptionalism in business by creating the industry’s most innovative tax minimization strategies. I speak out about my beliefs. Because for me, this is not a job – it is a vocation."
Married with three young daughters, Trevor’s raison d’être is to provide his family with financial security and a traditional role model, by protecting the fruit of his clients’ labours and fighting the socialist onslaught. He still tries to read 100 books every year, from a wide array of historical periods; it is from there that his dedication to the idea of gravitas arose.
“Gravitas is a Roman concept, and the foundation of what citizenship should be. It is understanding the weight of the situation and bringing the appropriate level of maturity, expertise and compassion to it. Of respect, including by dressing appropriately. It is putting others first.”
And doing it all with panache. To quote one of his heroes, Napoleon Bonaparte: “L’audace, l’audace, toujours l’audace.”
We Offer Financial Advice Across Canada
Millen Wealth Advisors is proud to offer financial advice in New Brunswick, Quebec, Ontario, Saskatchewan Alberta and British Columbia!*
*There may be some limits on the services and products we can provide based on provincial licensing restrictions.