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Sam Lichtman, CFP®
The big banks didn’t care about me until I had money.
The year I turned 18, I wanted to buy into a business idea - and a “financial advisor” told me it was a good idea to take a credit card to borrow $700 to buy into this business model.
Then, a year later, riddled with anxiety about $1k in credit card debt at 19 while working at Sportchek, I asked them if there was a product I could have that would cancel my credit card and pay less interest.
The “financial advisor” laughed. No joke. They told me there was nothing I could do, and I was stuck paying 19% interest on what was a ton of money for me at the time.
So, I did what most people do. I started a career in finance. No really. I did that. I got a job as a teller at a credit union with one goal. Learn the financial system so I would never be in this situation again, and so I could help others never be in this situation. In 2016, I joined one of Canada's largest publicly traded mutual fund companies and quickly grew a successful business.
However, I was restricted with the products I could use, and I didn’t believe that expensive mutual funds were the best investment options for my clients.
In 2020, I went independent to provide clients with better and more sophisticated investment options at a much lower cost, alongside financial advice and planning that has received national recognition and awards from Wealth Professional Magazine and features in nearly all the major Canadian media outlets.
Financial planning is so much more than product advice. All the big banks and institutions focus on their product. We created an opportunity for millennials to work with a firm run by millennials, focused on planning first and using products as part of the plan's implementation.
Here’s the reality. The big institutions don’t care about you unless there is a potential sales target you can help them hit.
That needs to change. That will change. We are on a mission more significant than ourselves.
It’s time to change the conversation.
Our Team
Ready to meet your financial needs
Guillaume Girard, CFA, CFP

Guillaume Girard is a financial planner and investment specialist with a strong foundation in helping millennials achieve financial independence. His career journey is marked by a relentless drive to simplify complex financial concepts and provide clients with strategies that go beyond traditional investment advice.
Guillaume's mission is to profoundly impact his clients' lives by focusing on financial literacy, wellness, and sustainable growth. Guided by his belief in holistic financial planning, Guillaume joined Millennial Wealth Advisors, specializing in creating personalized roadmaps that cover everything from cash flow and retirement to investment, insurance, tax, and estate planning. His approach is rooted in evidence-based strategies and is driven by a commitment to his clients' long-term success.
Before joining Millen Wealth Advisors, Guillaume gained valuable experience across the financial services industry in Canada. His dedication to the field has earned him the CFA, CMT, and CFP designations, reflecting his deep understanding of investment management and financial planning principles.
When he is not helping clients, Guillaume spends time with his Fiancé Kehla and their two cats, Goofy and Boots. He plays ice hockey, golf, cross-training, and trail running/hiking. He is also an avid reader and enjoys travelling to new places, trying new foods, and learning about culture and history.
Our Mortgage Partner
Equipped to meet your mortgage needs with tailored advice and efficient processes to save you money.
Matthew Shantz

Matthew Shantz is a Mortgage Broker and Team Leader with Dominion Lending Centres FC Funding. He brings over 15 years of experience in mortgages, having worked with both the Mortgage Lenders and as a Mortgage Broker. He Currently leads a team of brokers and agents who are dedicated to providing the best solutions, products and services for their clients. Highly focused on financial education and literacy, Matthew is often found participating in small group trainings, hosting educational seminars, or making guest appearances on podcasts or webinars.
Residential and Commercial Financing solutions are available, whether you are looking to Purchase or Refinance a property. His team has access to 142+ Lenders and can provide solutions for Prime/Bank Mortgages, Alternative and Private Mortgages. Whether you are purchasing your first home, renewing your existing mortgage, refinancing to consolidate debts or access your equity, or building an investment portfolio, Matthew and his team are happy to support you no matter where you are on your journey.
Feel free to connect with Matthew for a free Mortgage Consultation and make sure that your mortgage is working for you!
Mortgage Broker, FC Funding, FSRA license number M09000161.
Our Tax Partner
Ready to assist business owners through advice on corporate structure, estate planning and helping you pay less tax.
Trevor Parry
TRP Strategy Group

Trevor Parry has an encyclopedic knowledge of tax and an unmatched determination that you will pay less of it.
“I believe that what comes from the sweat of your brow should be yours. Other than in time of war, the state taking more than 50% of what you make is morally indefensible. I am not opposed to government having an important role in peoples’ lives, but it has gone too far. Leviathan – the overreaching mega-state – must be stopped, and the best way to do that is to starve it.”
Trevor grew up in Scarborough, Ontario, in a single-parent family. He believes in the boot strap theory of society: no one is going to do it for you, so you’d better do it yourself.
Trevor became a top student and lawyer, earning four degrees along the way – including a Master of Arts in History and a Master of Laws in Tax Law. He is widely published, writing on a broad array of financial planning and tax subjects. He is also a dynamic public speaker, bringing his passion for entrepreneurialism and freedom to every appearance. Trevor is also a Bencher of the Law Society of Ontario and a member of the Conference for Advanced Life Underwriting (CALU), the Canadian Tax Foundation, Hamilton Law Association, the Canadian Association of Farm Advisors (CAFA), the Royal Canadian Military Institute, the Albany Club and the Nectar Wine Society.
“We celebrate mediocrity and punish endeavour in this country. I celebrate exceptionalism in business by creating the industry’s most innovative tax minimization strategies. I speak out about my beliefs. Because for me, this is not a job – it is a vocation."
Married with three young daughters, Trevor’s raison d’être is to provide his family with financial security and a traditional role model, by protecting the fruit of his clients’ labours and fighting the socialist onslaught. He still tries to read 100 books every year, from a wide array of historical periods; it is from there that his dedication to the idea of gravitas arose.
“Gravitas is a Roman concept, and the foundation of what citizenship should be. It is understanding the weight of the situation and bringing the appropriate level of maturity, expertise and compassion to it. Of respect, including by dressing appropriately. It is putting others first.”
And doing it all with panache. To quote one of his heroes, Napoleon Bonaparte: “L’audace, l’audace, toujours l’audace.”
We Offer Financial Advice Across Canada
Millen Wealth Advisors is proud to offer financial advice in New Brunswick, Quebec, Ontario, Saskatchewan Alberta and British Columbia!*
*There may be some limits on the services and products we can provide based on provincial licensing restrictions.
